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New Delhi: Saudi Arabia has further loosened its long-standing restrictions on alcohol sales. The latest change now permits non-Muslim foreign residents who earn a substantial monthly income of 50,000 riyals (approximately 13,300 USD) or more to purchase alcoholic beverages, according to sources close to the development.
This discreet relaxation of rules, which has not been officially announced by the government, represents another step in the kingdom's broader strategy to attract and retain international investment. The Saudi kingdom strives to position Riyadh as a leading global business hub, Bloomberg reported.
Exclusive access and stringent controls
To gain entry to the nation's sole liquor outlet, located in the capital city of Riyadh, eligible residents must present a valid salary certificate as proof of income. This store, which initially opened its doors last year to serve foreign diplomats, recently expanded access to include non-Muslims holding "premium residency" status, a program designed to attract wealthy individuals and highly skilled professionals.
Purchases at the Riyadh establishment are managed through a sophisticated monthly point-based allowance system, ensuring controlled consumption. While this is currently the only known outlet, Bloomberg previously reported that new liquor stores are already under construction in two other undisclosed cities within the kingdom, signalling a potential, albeit gradual, expansion of access.
The Saudi government has yet to issue any official communication regarding these changes, and requests for comment on Monday remained unanswered, reflecting the sensitive nature of these social reforms within the deeply conservative nation.
A calculated gamble for modernisation
This measured shift in alcohol policy aligns seamlessly with Saudi Arabia's Vision 2030 plan, an overarching strategy to diversify its oil-dependent economy and modernise its society. The kingdom views drawing foreign capital as absolutely critical to this economic overhaul.
Over the past several years, Saudi Arabia has witnessed a pace of social reform. The country famously lifted its ban on women driving, introduced public entertainment, music concerts, and permitted mixed-gender gatherings – previously unthinkable liberties. It has also actively promoted tourism, opening its doors to international visitors like never before.
The cautious and incremental approach to easing restrictions, particularly concerning a culturally charged issue like alcohol, highlights the delicate balancing act faced by Crown Prince Mohammed bin Salman.
