Sign In
By signing in or creating an account, you agree with Associated Broadcasting Company's Terms & Conditions and Privacy Policy.
By signing in or creating an account, you agree with Associated Broadcasting Company's Terms & Conditions and Privacy Policy.
Mumbai: Gujarati film Vash Level 2 and its Hindi-dubbed version, Vash Vivash Level 2, were recently released on Netflix. It was particularly interesting as it was rare for the streaming platform to pick a Gujarati movie, and also at a record price. According to sources, the movie was procured at a whopping Rs. 3.50 crores.
A source told Bollywood Hungama, "Netflix has paid a whopping Rs. 3.50 crores for the digital rights of Vash Level 2 and Vash Vivash Level 2. This is the highest price ever paid to a Gujarati film by an OTT platform.”
Further, the source explained that the movie was a crowd puller at the box office, and the streaming platform made such a choice based on the appeal.
The source added, "Netflix paid the record amount as Vash Level 2 is very well-made and has been well-received by the audience when it was released in cinemas. The makers had dubbed the film in Hindi, which also found its way into cinemas; this further motivated Netflix, as even non-Gujarati audiences had an opportunity to enjoy the film in the dubbed version. Thirdly, it belongs to the supernatural genre, which has a lot of takers globally.”
The source stated, “Another reason is that the Vash series is famous among moviegoers. It is common knowledge that the much-loved 2024 Hindi film Shaitaan, starring Ajay Devgn, R Madhavan and Jyothika, was a remake of the first part, which came out in 2023. Hence, there has been a curiosity to check out the second part. And lastly, Vash recently won the Best Gujarati Feature Film Award as well as the Best Actress in a Supporting Role for Janki Bodiwala at the 71st National Awards. Janki also played the same role in Shaitaan, and she, too, has become recognizable. All these factors prompted Netflix to go against the norm and pay the said amount for the rights of Vash Level 2 and Vash Vivash Level 2.”
Another insider from the industry stated that the movie will exclusively be available on Netflix for a year, and the platform will stream the movie for three and a half years.
Netflix's move was appreciated by those from the Gujarati film industry. One of the producers state that it could be a turning point for their industry.
“Earlier, Gujarati films used to be paid on a viewership basis and used to earn less than a crore through this arrangement. Hence, the Netflix deal of Vash Level 2 is significant," said the producer.
