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New Delhi: With dense fog and overspeeding continuing to trigger fatal crashes, the Noida Traffic Police have adopted an unusual but striking method to curb accidents on the Yamuna Expressway and the Eastern Peripheral Expressway, by displaying a badly damaged car at the Jewar Toll Plaza as a visual warning for motorists.
The initiative comes amid a surge in accidents during the winter months, when visibility drops sharply due to heavy fog. According to traffic officials, written advisories and signboards often fail to deter drivers from overspeeding, especially on high-speed corridors like the Yamuna Expressway. The damaged vehicle, involved in a recent fatal crash, has now been placed at a prominent spot to serve as a stark reminder of the consequences of reckless driving.
Commuters passing through the Jewar Toll Plaza said the display compelled many drivers to slow down. Several motorists were seen reducing speed after noticing the wrecked car, while others stopped briefly to look at it. Many travellers said the visual impact was far more effective than conventional warnings and could discourage risky driving behaviour.
Traffic police officials said the car was deliberately positioned to make drivers pause and reflect before accelerating on the expressway. “People tend to ignore written warnings, but when they see a crushed vehicle with their own eyes, the danger becomes real,” an official said, adding that the aim was not to shock, but to promote safer driving habits.
The police have also intensified enforcement measures during foggy conditions. Vehicles are being allowed to move in batches to avoid pile-ups, while frequent public announcements are being made to alert drivers. Overspeeding challans are being issued regularly, and motorists are being urged to use fog lights, indicators and maintain safe distance.
Officials revealed that three people had died in the accident involving the displayed vehicle, underscoring the risks posed by high speed and poor visibility. The traffic department said the impact of the initiative would be reviewed, and if it leads to a reduction in accidents, similar warning displays could be installed on other accident-prone routes.
While the move has received public support, questions remain over whether such visual deterrents can bring long-term behavioural change among drivers. For now, authorities hope the message is loud and clear: a moment’s negligence on the expressway can cost lives.
