New Delhi: Volkswagen India have unveiled the Tayron R-Line in India as the first product introduced this year in 2026, while also noting their broader product strategy aimed at keeping the brand’s relevance and customer interest throughout the year. The German company confirmed that they were planning to roll out new product initiatives in each quarter of 2026 to keep the momentum throughout the year. Overall, Volkswagen have five product interventions that range from SUV, saloon and hatchback segments, each made to appeal to a certain set of premium buyers. For the coming year, the brand’s overarching focus will be on the aspirational offerings, deeper customer engagement and the creation of curated, exclusive brand experiences. Speaking on the occasion, Mr. Nitin Kohli, Brand Director, Volkswagen Passenger Cars India, said, “Today, we are glad to showcase the Tayron R-Line for the first time in India. I am also delighted to announce that we have planned four more product...
- Roheen Ghosh
- Updated on: Jan 28, 2026 | 07:00 PM