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Campa Cola & Lahori Zeera shake up India's Soft Drink Market; challenge for Coca Cola & Pepsi
New Delhi: Reliance industries chairman Mukesh Ambani's Campa seems to be successful in making its mark in the country's Rs 60,000 crore soft drink market. The available reports present a picture that the market of Pepsi and Coke has seen a big decline after Campa’s launch.
Industry sources quoting NielsenIQ data said that under the leadership of Reliance's Campa and Belgian private equity firm Verlinwest-backed Lahori Zeera, new and small companies in the soft drink market worth Rs 60,000 million have doubled their combined market share to about 15 percent per annum in January-September 2025, which is taking away the market share of Coca-Cola and PepsiCo. It's down to 85 percent. Sources said that most of the changes are being seen at the big price points of Rs 10. The special thing is that the share of new brands has increased even when they have not reached the national level and the impact of rain in summer has also affected the falling sales.
According to sources, the combined share of small players increased to about 15 percent in January-September 2025 compared to about 7 percent in the same period last year, while the share of two major category leaders, Coca-Cola and PepsiCo, declined cumulatively to 85 percent from 93 percent in the same period. Due to rainfall for most of the year, the overall market growth has remained stable. The market share of Campa and Lahori jeera doubled, while Coca-Cola and Pepsi declined in the January-September period.Lahori Jeera's big plan
Nikhil Doda, Co-founder and COO of Lahori Zeera, refused to comment on the stock hike, but said that we are planning to register our national presence next year and will cover 80-90 percent of pin codes. Currently, our brand is not available in the South. Punjab's Fatehgarh Sahib based Lahori, which was started in 2017 by three cousins Saurabh Munjal, Nikhil Doda and Saurabh Bhutna under their company Archian Foods, is setting up its third plant in Lucknow and is planning to focus on institutional sales. Doda said that we are introducing new variants like Lahori Amras and Masala Cola. Our distribution is mainly based on general business and currently we have more than 2,500 distributors.
Reliance Industries' FMCG arm, Reliance Consumer Products Limited (RCPL) -owned Campa has signed several agreements since the beginning of this year. These include 'co-powered buy' sponsorship for the Indian Premier League (IPL) on television and digital platforms this year, making actor Ram Charan the brand ambassador and a special beverage partnership agreement with Hyderabad Metro Mail, under which it gets the rights to sell its beverage portfolio through vending machines, kiosks and retail outlets on the metro campus. Reliance, which acquired Campa Cola in 2022 and re-introduced it in 2023, announced another partnership with motorsport team Ajith Kumar Racing as the “Official Energy Partner” for its Campa Energy Drink.
Both brands have forced two major players Coca-Cola and PepsiCo to introduce new packs at a price of Rs 10 for their brands Coke, Thumbs Up, Sprite, Gatorade and Pepsi, which were previously 12 and up. A Mumbai-based analyst said that although there have been smaller B-brands and regional rivals like Bovonto and Jayanti Cola in the past, this is the first time that the monopoly of multinational companies has been shaken and severely challenged.
