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India Fights Back Against Trump Tariffs: A Boycott Movement and Energy Shift

Following Trumps imposition of tariffs on Indian goods, India responded with a two-pronged strategy. Increased reliance on Russian oil imports reduced energy dependence on the US, while a grassroots boycott movement targeted American brands like Coca-Cola and Apple. The success of this "Swadeshi 2.0" movement, however, remains uncertain given the deep integration of US companies into the Indian market.

| Updated on: Aug 29, 2025 | 08:47 AM
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India's response to former US President Trump's tariffs involved both economic and political strategies. Facing a 50% tariff on its exports, India significantly increased its imports of Russian oil, with plans to add nearly 300,000 barrels daily.

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This move, despite US accusations of profiteering, aimed to secure India's energy needs. Concurrently, a consumer-led boycott of American brands emerged, fuelled by nationalist sentiment and supported by figures like yoga guru Ramdev.

Universities like Lovely Professional University banned US soft drinks, and entrepreneurs advocated for local businesses. However, the long-term effectiveness of this boycott remains unclear, considering the extensive presence of US companies across various sectors in India, from technology to food services. The situation highlights the complex interplay between geopolitical relations and consumer behaviour.