Euphoria S3 trailer gets 100M views in 48 hrs, beats Game of Thrones record
Euphoria Season 3 trailer shatters HBO Max records with 100M views in 48 hours. Zendaya's Rue returns in April 2026 after a 4-year wait. Star-studded cast reunites 5 years post-high school – but is this the dramatic finale?
New Delhi: Is Euphoria's long-awaited return the streaming event of 2026? The Season 3 trailer dropped just days ago and already shattered records with nearly 100 million views in 48 hours, making it HBO Max's biggest original series launch ever.
Fans starved for four years can't get enough of Zendaya's troubled Rue and the chaotic crew, but whispers say this might be their last ride together. What's brewing five years post-high school?
Record-breaking launch
Sam Levinson's gritty teen drama returns April 12, 2026, on HBO and HBO Max after a four-year gap since Season 2. The trailer, released January 14, racked up almost 100 million views in two days, outpacing past HBO hits. HBO Max called it "the largest original series trailer launch in the history of the streaming service".
For context, The Last of Us Season 2 hit 158 million cross-platform views in three days back in 2024, while Game of Thrones' finale trailer drew 81 million in 24 hours.
Past viewership triumphs
Euphoria has built a loyal fanbase. The Season 2 finale in 2022 pulled 6.6 million viewers across HBO platforms – its highest ever, topping Season 1's 530,000. Network bosses expect Season 3 to crush those numbers, fueled by hype around the stars' reunion. With the release of the third season after such a long wait, their fans are eager to see them all reunite.
Star-studded cast returns
Zendaya reprises Rue Bennett, the two-time Emmy winner, leading the pack. Joining her are Sydney Sweeney as Cassie Howard, Jacob Elordi as Nate Jacobs, Maude Apatow as Lexi Howard, Alexa Demie as Maddy Perez, and Hunter Schafer as Jules Vaughn. Now, Hollywood heavyweights with packed schedules, their comeback adds massive buzz. Creator Levinson confirmed a five-year time jump post-high school.
Final season rumors swirl
Season 3 jumps ahead, showing grown-up struggles, but it may mark the end. "While the network has not confirmed it, Season 3 is expected to be the final season due to the ensemble cast's scheduling issues," reports Times Now. Production delays had fans worried, but HBO pushed forward. Get ready for more raw drama – Euphoria's world awaits in April.