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New Delhi: Google is deploying an AI-powered auto-browse feature on its Chrome platform, which uses Gemini, and this is a significant move towards web automation. The tool enables Gemini to accomplish multi-step activities like researching the travel options, booking appointments, filling online forms, managing subscriptions and even shopping within a given budget.
The feature has been introduced to Google AI Pro and Ultra subscribers in the US. It extends the previous Chrome technology of Gemini that was based on question-answering and summarising web pages. Auto browse places Google in a new realm of being a helper and more of an agent, which makes Chrome a complete AI service.
Gemini is able to take care of the complex workflow on behalf of its users with auto browse on. According to Google, the AI is able to scan photographs with items that need to be bought, find related products online, place them in carts, and redeem a discount code without leaving the originally set budget. In case a site requires a log-in, Gemini can safely access credentials with a password manager that is built in Chrome.
The update also increases the capabilities of Gemini to work within multiple tabs, compare products and access information in the browsing history. These extensions will help eliminate redundant processes of the daily activities on the internet.
Google has also redefined Gemini in Chrome, whereby it has ceased to be a pop-up but rather a persistent side panel to the right side of the browser. The panel is now integrated with Gmail, Calendar, Maps, Google Shopping, and Google Flights, allowing Gemini to extract context across Google and act within them.
For instance, Gemini can locate event details from old emails, suggest flights based on Google Flights data, and draft messages to colleagues about travel plans. Google says this tighter integration is designed to make planning and coordination faster and more seamless.
Chrome users will gain access to Nano Banana, Google’s AI image generator, directly inside the Gemini panel. The tool lets users edit images using simple text prompts without leaving the browser.
Looking ahead, Google plans to bring its ‘personal intelligence’ feature to Chrome in the coming months. This opt-in capability allows Gemini to reference past conversations and analyse data from Gmail, Calendar, Photos, and search history. The move comes as Google faces growing competition from agentic AI browsers like OpenAI’s Atlas and Perplexity’s Comet, signalling an intensifying race to redefine how people interact with the web.
