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Meta is facing backlash following reports of its AI chatbots impersonatingcelebrities such as Anne Hathaway, Selena Gomez, Scarlett Johansson and Taylor Swift. These bots not only impersonated the stars but even flirted with users and produced explicit images, at other times even asserting that they were the actual actors. Reuters reports that a big number of these bots were made by users using Meta’s AI generator, but at least three – two Taylor Swift parody bots and one built by a Meta employee.
It further widened the controversy when child celebrities were also identified as targets. A 16-year-old actor called Walker Scobell, the alleged creator of a very realistic shirtless beach picture, brings up significant safety and ethical concerns with the use of AI. Other adult celebrity bots would go to the point of producing pictures of stars wearing lingerie or even in sensual scenes. The bots had sexually suggestive dialogues and even more extended invitations to users in a number of cases.
Reuters stated that one Anne Hathaway bot created pictures of her in lingerie as a Victoria's Secret model, and a Taylor Swift bot suggested she have romantic moments in her Nashville house and on her bus. These relations erased the distinction between parody and exploitation even when the policy of Meta prohibits nude or sexually suggestive images.
Meta spokesperson Andy Stone defended the platform, saying that parody was permitted provided that bots are labelled. Nonetheless, critics indicate that policies did not stop sexually explicit impersonations. Another type of leader who had a connection to the creation of bots of adult content was the leader known as a Meta product leader, who played the role of dominatrix in one bot.
The report showed that users engaged with these bots more than 10 million times, and Meta removed over a dozen of them. Even with the cleanup, it is still unclear how explicit and harmful bots could be permitted to work on the publicly available Facebook, Instagram and WhatsApp.
