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New Delhi: Nvidia has hired Alison Wagonfeld, the first-ever Chief Marketing Officer of the company, and this has been a significant change in the way Nvidia has been marketing itself to the world. The position is being developed by an AI chip giant that is facing the need to develop as artificial intelligence hardware and platforms are being demanded more rapidly than before in the world.
Wagonfeld will be going to Nvidia in February, having left Google later in this month. She will report to the CEO, Jensen Huang, and will be the head of marketing and communications, marking the first time that these two units will be under one leadership.
Alison Wagonfeld is a renowned marketing executive within the enterprise technology circles. Previously, she was at Google Cloud, where she worked for almost ten years and was the Vice President of Marketing and practically was the CMO of the company. Under her leadership, Google Cloud became a business with an annual run rate of approximately 60 billion, including Google Cloud Platform and Google Workspace.
Wagonfeld worked in venture capital firm Emergence Capital as an operating partner, based on brand building and go-to-market strategy, prior to joining Google in 2016. She also taught at the California Research Center, Harvard Business School, where she assisted in the designing of programmes in entrepreneurship and innovation. In the previous stages of her career, she headed marketing at Greenlight and co-founded a business at Quicken Loans at Intuit. She has served on the financial software company BILL's board since 2022.
The move by Nvidia to have a separate CMO is informed by the fact that the company has grown out of merely being a mere chip manufacturer. It is currently becoming a full-stack AI platform provider, providing software, hardware, and services to companies and developers worldwide.
The fact that Nvidia has hired a senior executive of Google Cloud is a clear indication that it will enhance its brand and refine its message in an ever-competitive AI market. The company would like to communicate its role in powering more, such as data centres and cloud services, as well as sophisticated AI models, in a better manner.
The market value of Nvidia has increased in the last year as companies are competing to make and implement AI systems. The company is at the heart of the global AI wave, as its graphics processing units and AI accelerators have very high demand.
Wagonfeld indicated that she is thrilled at the prospect of driving marketing and communications at what she termed the next stage of growth at Nvidia. The appointment, according to industry analysts, was a step that will enable Nvidia to build its brand image as it is directly competing with cloud computing and AI giants such as Google, Amazon, and Microsoft.
