Ahead of Onam, Kerala's state-owned liquor retailer records 6.38 percent rise in year-on-year sales

Thiruvananthapuram: Its a jackpot for Kerala government at a time when the state is facing major revenue crisis that the liquor sales from the government -owned outlets have touched record levels. Ten days leading to the Onam festival has proven to be a financial boon for the Kerala government-owned Kerala State Beverages Corporation Ltd (Bevco), with the state's sole liquor retailer recording a 6.38% increase in year-on-year sales during the Onam season.

"This year, Onam sales reached Rs 826 crore, a significant increase from Rs 776 crore last year," Bevco MD Harshita Attaluri. She also stated that a particularly strong performance on Uthradam, the day before Thiruvonam, with sales hitting Rs 137 crore, up from Rs 126 crore in the previous year.

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Sales on Uthradam day alone touched ₹137.64 crore, up 9.23 per cent from ₹126.01 crore in 2024. According to BEVCO Managing Director Harshitha Attaluri, sales in six outlets crossed the ₹1-crore mark this year: Karunagappally (₹1.46 crore), Kavanad (₹1.24 crore), Edappal (₹1.11 crore), Chalakkudy (₹1.07 crore), Irinjalakkuda (₹1.03 crore), and Kundara (₹1 crore). BEVCO’s first super premium outlet in Thrissur also registered notable sales of ₹67 lakh.

The festive surge has pushed up overall liquor sales in the current financial year as well. Between April 1 and September 4, 2025, BEVCO recorded sales worth ₹8,962.97 crore, compared to ₹8,267.74 crore during the same period in 2024 — a jump of ₹698.23 crore (8.45 per cent).