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New Delhi: Louis Vuitton, the French luxury fashion house, has grabbed eyeballs by embarking into the new world of cosmetics and launching its maiden but one of the most expensive makeup collections, La Beauté. The various ranges of products, such as eyeshadow palettes, sheer lip balms, and rouge lipsticks, are tagged at a premium price beginning from Rs 6,000 to Rs 21,000. Louis Vuitton and makeup artist Pat McGrath have jointly designed the makeup collection, which is launching in China on August 20. It will be available online and in select Louis Vuitton stores globally from August 29.
The Maison appreciated the globally acclaimed makeup artist for lending “her unparalleled vision and expertise to crafting a beauty experience that extends beyond products, continuing her long-standing partnership with the House”. It added that “with the debut of La Beauté Louis Vuitton, a new dimension of the House emerges, broadening Louis Vuitton’s vision while honouring a pursuit of creative excellence”.
Talking about the features, Business of Fashion’s Daniela Morosini said the range has all the trappings of luxury, incorporating elements of the fashion house’s monogram and damier motifs in packaging created by the industrial designer Konstantin Grcic.
The launch has started with a focus on eyes and lips. Here is the list of products with a price tag.
Apart from the makeup line, La Beauté will also feature a collection of tiny leather goods made in the Maison’s Monogram canvas, further combining beauty with Louis Vuitton’s heritage in luxury design.
At the premium price tag, these luxury cosmetic products may not find a place in the makeup box of common people. If moneyed customers love it, the question arises, will they buy these for use or collection?
