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Google’s highly anticipated Made by Google event will be hosted by late-night TV star Jimmy Fallon. It is scheduled to take place on August 20 in New York, Brooklyn, and reveal the new Pixel 10 line and other new products. Fallon, who is a comedian and charismatic on his own show, The Tonight Show Starring Jimmy Fallon, is adding a new dimension to the tech giant's annual event. It is the most ambitious move of Google to use a celebrity host to highlight its hardware event, which is an indication of a new direction towards entertainment-driven marketing.
Fallon confirmed his involvement in an energetic YouTube Short, hinting at covert product releases that have sent tech enthusiasts into a frenzy. Appearances by NBA superstar Stephen Curry, Formula 1 racer Lando Norris, and the Jonas Brothers will also be part of the event, which should give the tech reveal some star power. Google strives to combine the innovative technology and the late-night show atmosphere, so the Pixel 10 launch will become an exclusive event. The hosting gig by Fallon has already created hype on social media, and fans are waiting to see his comedic prowess.
The fact that Google chose Fallon signals a change in strategy where the presentation is more audience-friendly and more engaging. The ability of the comedian to entertain the live audience is also likely to ensure that the energy level remains high in the product reveals. Together with the Pixel 10 and Pixel 10 Pro, Google may introduce the new Pixel Watch and new software features. The reason to involve Curry, Norris and the Jonas Brothers indicates that Google is looking to attract a wide range of people, including sports enthusiasts and music fans.
Fallon is not new to entertainment and technology combinations. His late-night show commonly contains viral tech-related content, such as app demos and gaming challenges. The hosting of the Made by Google event is in line with his image of a tech-savvy person, and it is a platform to interface with the world.
