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New Delhi: Tinder is relying on artificial intelligence to revive its struggling dating app which has now registered nine quarters of falling paid subscribers. In its third-quarter earnings call, parent company Match Group announced a new AI feature known as Chemistry that was being tested by Tinder. The tool tries to be acquainted with the users by asking interactive questions and, with their permission, peeking at their photos in their camera roll to learn more about their interests and personalities. The pilot is already in operation in New Zealand and Australia and will likely play a major role in Tinder in 2026 in its product overhaul.
According to Match Group CEO Spencer Rascoff, the AI-based strategy will assist in making more personalised match recommendations. As an illustration, customers who post hiking or travelling photos may be matched with people who share the same interests in the outdoors. Nonetheless, industry analysts state that the advantages of this wide access to photos by apps are not obvious, particularly when other apps with comparable functionality have been associated with privacy issues.
Match is also deploying AI on the platform – there is an LLM-powered “Are you sure?” prompt that disincentivises sending offensive messages and features a tool that assists users in choosing their best photos. However, these attempts failed and the company alerted the investors that examining new AI products would decrease fourth-quarter revenues at Tinder by approximately 14 million dollars.
Tinder has a 7% drop in paying users per annum in Q3 with revenue decreasing 3%. The total revenue of Match experienced a slight increase to $914.2 million, which is just short of the forecast by the analysts. With an increased number of youth abandoning dating apps in favour of real-world communication, the success of the AI experiment at Tinder may prove that technology can revitalise people to start using the platform or send an increasingly privacy-aware generation away.
