Citroen India brings ‘Drive’ range for mobility and commercial services
Citroen Indian with their Drive range targets the needs of commercial operators and aligns with the brand's growth focus on India's institutional mobility landscape.
New Delhi: Citroen, in partnership with their 2.0 Shift into their New strategy, the French brand has launched Drive range, which is engineered particularly for the mobility solution sector and Fleet Assured, the industry’s first dedicated ownership program for institutional and commercial usage customers. Combined, these offerings make a huge step towards Citroen’s mission to give a more smart, reliable and accessible mobility solutions for business pan-India.
Drive Range is built for high utilisation and engineered to deliver long-term viability. It includes models tailored for customers who are in business and available with multiple fuel options, which are Electric, CNG (kit approved by the government) and Petrol across their range of Citroen cars. The vehicle will come with Drive badging, showing Citroen’s commitment to empowering commercial mobility with lower cost of ownership and a higher uptime.
The Citroen range will serve the specific needs of customers, covering all people transport businesses which range from ride-hailing services to employee transport. Further, the new product range is ‘Fleet Assured’, which is a first in category ownership where there is end-to-end support through the vehicle’s lifecycle.
It is designed around the needs of commercial operators and includes quite a few value-added services as well. Customers in the Elite group which is to own a minimum fleet of Citroen cars will qualify for Elite club where benefits include, Warranty coverage up to 5 years / 3 lakh km, tailored for high-mileage usage, Dedicated B2B workshops, including night operations and priority parts availability, Care 4 You support with SPOCs, escalation paths, and dedicated financing & insurance tie-ups, Value-added services like complimentary health checks, battery SOH reports, and driver training programs, Service Level Agreements* with defined TATs, including same-day preventive maintenance delivery, Fleet Connect & Pitstop-Pro* data-led service dashboards and dedicated engagement forums.
Shishir Mishra, Business Head and Director, Strategic Partnerships and Institutional Business, Stellantis Indi,a said, "Citroën ëC3 is already recognised as a key player in the e-mobility space. With New Drive Range and Fleet Assured, we’re going beyond vehicles—we’re offering complete care, peace of mind and assurance to our mobility partners. In a business where every hour counts, uptime is directly linked to profitability & customer experience because with Citroën, it’s always More Miles, More Money, Less Downtime.”
The two programs, Drive and Fleet Assured, aim to align with Citroen’s growth focus on India’s institutional mobility landscape.