Tata re-enters South Africa market; brings Harrier, Curvv, Punch and Tiago

New Delhi: Tata Motors Passenger Vehicles, who are subsidiary of Tata Motors, is returning to the South African market after a hiatus of six years, marking a new timeframe for the country. The launch event at the Galleria in Sandton included the four models Harrier, Curvv, Punch and Tiago to meet the demands of the South African customers. 

The strategic re-entry comes with a strong alliance with Motus Holdings, South Africa’s foremost automotive group. It comes at a very good time when TMPV have recorded an amazing growth, going from 1,70,000 units in 2020 to above 5,60,000 units in 2025, which is a 350 per cent growth. Tata brings its portfolio, where all models come with four or five stars from Global NCAP and Bharat NCAP. 

At the launch, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle Ltd and Tata Passenger Electric Mobility, said, "Our return to South Africa marks a significant milestone in Tata Motors’ global journey. We are excited to bring our new generation of vehicles—engineered with cutting-edge technology, uncompromising safety, and modern design—to a market that values safety, quality and innovation. With Motus as our preferred partner, we are confident in delivering a superior ownership experience that resonates with South African consumers and contributes meaningfully to the local economy.”

During the launch, even Mr Ockert Janse Van Renburg, group CEO, Motus Holdings, addressed the crowd and said, "We are proud to partner with Tata Motors in reintroducing their acclaimed passenger vehicle range to South Africa. With our deep-rooted expertise in distribution, retail, and aftersales, and Tata’s proven track record in engineering and innovation, we are poised to offer customers a choice of new-age vehicles with a compelling value proposition. This collaboration is not just about vehicles—it’s about building trust, delivering excellence, and shaping the future of mobility in South Africa.”

TMPV, with the aid of Motus Holding, do have a good chance at succeeding with their amazing reach across the country’s landscape. On launch, TMPV will be functioning through 40 dealerships and plans to increase to 60 by 2026, giving broad access and support to customers.

The company will also be investing in skill development, job creation and training programs for technicians, sales professionals and after-sales teams. Further, they will also be getting into strategic partnerships with leading financial institutions to offer competitive financing solutions, making high-quality mobility easier to access. As competition from a fellow Indian brand, they will be meeting the fast-growing Mahindra, which has done well in the country.