1 Gram Gold Jewellery: Affordable choice amidst rising Gold prices & weddings

New Delhi: Gold prices have recorded exponential rise in the last few months. With the beginning of the festive season, the yellow metal’s rate has continuously increased. At the same time, market uncertainty has increased the demand for gold. Due to which the price of gold in the domestic market has crossed Rs 1,27,000 for 10 grams. During the Diwali, Dhanteras festivals and the upcoming wedding season, the trend of 1 gram of gold jewellery is in full swing to maintain the shine of gold.

To attract customers, Senco Gold, Caratlane, Kalyan Jewellers, etc. are selling one gram of gold jewellery. Customers can buy jewellery of very attractive designs even at a low weight. The wedding season will start after Diwali, due to which this affordable option could become popular amongst the people. According to an ET report, jewellers believe that the demand for one gram jewellery increased by 15-20% in the wedding season of 2024, whereas other reports claimed that this demand is expected to increase further in 2025.

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What is 1 gram gold jewellery?

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Jewellery made of copper or composite metal is coated with gold of one gram. It not only looks like gold, but is also more durable than fake jewellery. According to experts, people in India have an emotional affection for gold, but due to its high price, it has become difficult to buy it, due to which one gram of gold jewellery is becoming a popular option. Apart from this, its luster is completely different from fake jewellery, and its resale value is also good.

Popular jewellery brands Senco Gold (Senco Gold & Diamonds), Tanishq (Tanishq), Kalyan Jewellers (Kalyan Jewellers), Caratlane (Caratlane) etc. are selling 1 gram gold jewellery. Apart from this, many local jewellery companies also offer this special kind of jewellery. One gram of gold jewellery ranges from earring to maang tika, nosering, and bangles.