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New Delhi: For Indians living abroad, Raksha Bandhan can be tough. You miss home, the laughter, the rituals, and especially the chance to tie or receive a rakhi in person. Blinkit, the quick-commerce platform owned by Zomato (Eternal), is now trying to make things a little easier. Ahead of Rakhi 2025, the company has brought back its international gifting option, allowing users in countries outside India to send rakhis and gifts directly to siblings across the country.
The announcement was made by Blinkit CEO Albinder Dhindsa on X (formerly Twitter) today. This is the second year the feature has gone live and is part of the company’s festive offerings aimed at global users who want to stay connected with family in India.
The international ordering option is now active across “most major countries”, according to Dhindsa’s post. He said, “Raksha Bandhan special, we’ve switched on international orders on Blinkit again this year. Folks living abroad can now send rakhis and gifts to their siblings in India.”
While Dhindsa didn’t list out the countries, Blinkit had previously enabled deliveries from regions like the US, UK, Australia, Canada, Singapore, and UAE. Considering these were the top NRI markets last year, it is likely these countries are covered this time as well.
International card payments are often messy, especially on Indian platforms. But Dhindsa pointed out that this time, Blinkit is using a safety net. The company is partnering with PayU India and Razorpay, two payment gateway giants, to process these international payments under what’s called a “fraud liability program.”
This, Dhindsa said, makes payments through global cards “safer and smoother.” The move should ease concerns for users who hesitate while entering their card details on a foreign site or worry about declined transactions.
Raksha Bandhan is one of the biggest sibling-celebration days in India, and it often sparks a rush on courier services and gifting platforms. For NRIs, sending rakhis in time can be stressful, especially if they rely on postal services.
