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New Delhi: Ferrari are preparing for their first electric car and the term “Electtrica” is going to be arriving late next year, with a shift to a new era for the Italian brand. However, it is one of the dozens of cars that Ferrari are planning to launch between 2026 and 2030.
Ferrari are more keen to invest in their V6, V8 and V12 engines for those other models. The automaker will, of course, ensure that the cars meet the emission regulations while keeping themselves focused on “increasing specific power output” and remaining compatible with alternative fuels.
More recently, automakers have started to explore options for the functioning of their engines on alternate fuels that meet emission regulations while preserving hardware. Ferrari CEO Benedetto Vigna last year had said that he feels that the ICE will stay in the luxury market and won’t be gone in the snap of a finger.
Though they have been investing in combustion engines, Ferrari had said that they believe 60 per cent of their lineup will be electrified by 2030, with 40 per cent hybrid and 20 per cent electric and will work fine in meeting the market’s perceived evolution. By the decade’s end, the ICE might hold a small place in the Ferrari portfolio.
Ferrari have also said that their upcoming models will continue bringing buttons and are introducing a “new-gen” Human Interface that will adopt a phygital approach, mixing analogue and digital elements.
There are hints of the new packaging unveiled in July when Amalfi came with a new designed steering wheel that comes with physical buttons. Owners had previously complained that the capacitive-touch controls were more frustrating to use, and the automakers have noted this.
Even though Ferrari have said that 20 per cent of their lineup is likely to be electric, it is likely to be just a single model. Earlier this year, Vigna shut down this rumour and said that there was almost no demand for the second Ferrari, and there are no discussions beyond Electtrica.
The market for high-end, high-performance and expensive EVs hasn’t yet caught on, with Ferrari making less investment on the low demand. Ferrari’s first EV itself is a risk, though the brand is doing everything it can to make this special and really out there. Next year, when it comes, a lot will ride on this car, and it will be interesting to see how they go about it. Although if it isn’t a success, Ferrari have all their V12s and V8s to count upon.
