Victoris ignites Maruti Suzuki’s mid-size SUV ambition with 1,000 bookings a day
Maruti Suzuki, currently with just Grand Vitara in their portfolio, holds a share of 20.3 per cent in the mid-size SUV segment and the new Victoris could march them to glory.
New Delhi: Maruti Suzuki have launched Victoris at the starting price of Rs 10.49 lakh, and the brand’s customers have already shown positive signs. The mid-size SUV has registered 1000 units of bookings per day, according to media sources. The Victoris is Maruti’s second mid-size SUV, with Grand Vitara proving a consistent in the lineup.
Previously, with just one model, Maruti Suzuki had a share in the space of 20.3 per cent in FY25. Maruti had revealed the Victoris in September and is part of the brand’s Arena channel and can be booked with a token money of Rs 11,000. Falling in the price bracket of Rs 10.49 lakh to Rs 19.98 lakh, it is competing with the likes of Hyundai Creta, Toyota Urban Cruiser Hyryder and Kia Seltos.
How the mid-size SUV segment looks currently
Data from the industry have said that the SUV segment had volumes of around 23,66,272 units for the FY25, making up 54.3 per cent of the total sales of Passenger vehicles. With 6,09,516 units, the mid-size SUVs make for 25.8 per cent of the overall SUV market.
The mid-size SUV segment absolute king is the Hyundai Creta with 1,94,871 units of annual sales, followed by Maruti Suzuki Grand Vitara’s 1,23,946 units, Kia Seltos with 72,618 units and Toyota Urban Cruiser Hyryder with 60,388 units.
Company’s senior Executive Officer for marketing and Sales, Partho Banerjee, had admitted previously that while they remain leaders in the entry-level SUV, they are not at the top in the mid-size SUV segment, and that is their ultimate goal. The retail sales will start from September 22nd.
At the launch, Banerjee had said that the idea of Victoris was to provide a different experience and target the Gen Z audience. In terms of safety, the Victoris has already achieved a five-star rating at Bharat NCAP and the Global NCAP as well and comes with Level-2 ADAS and is loaded with features. Banerjee says the reason for putting it in the Arena was to keep it intact for Gen Z to feel intact.
Arena has 4,000 Arena showrooms, with Nexa only having 700 showrooms and is the premium offering from the brand.