From lip gloss to skinimalism: Why Gen Z is ditching heavy makeup
For everyone, the opinion on makeup is different. If we talk about Gen Z's relationship with makeup, it reflects a refreshing shift in beauty culture. One that embraces individuality, confidence, and authenticity over perfection. Unlike earlier generations that often viewed makeup as a daily routine or social expectation, Gen Z sees it as an optional form of self-expression. Let's check out what defines Gen Z's makeup mindset and how it differs from previous generations.
New Delhi: For everyone, the opinion on makeup is different. If we talk about Gen Z’s relationship with makeup, it reflects a refreshing shift in beauty culture. One that embraces individuality, confidence, and authenticity over perfection. Unlike earlier generations that often viewed makeup as a daily routine or social expectation, Gen Z sees it as an optional form of self-expression. Their beauty choices are guided by the idea that looking natural and feeling comfortable in one’s skin is the ultimate statement.
Influenced by social media trends promoting "skinimalism” and "clean beauty,” they are redefining what it means to look good. Makeup, for them, is not about covering flaws but enhancing what’s real, a balance of minimal effort and maximum impact. This generation’s mantra truly is less is more, and it reflects not apathy but awareness: of skin health, sustainability, and self-acceptance. Let’s check out what defines Gen Z’s makeup mindset and how it differs from previous generations.
Why Gen Z doesn’t wear makeup
1. Gen Z are occasional makeup wearers
Makeup isn’t a daily habit for most Gen Z individuals. Around one-fifth of them use it occasionally, more than any other generation, but only a small fraction apply it every day. For them, makeup is a creative choice, reserved for events or moods rather than obligation.
2. Lip gloss takes centre stage
Glossy, dewy textures dominate their beauty kits. Lip gloss and concealer top their preferences over heavier products like lipstick or eyeliner. This soft, glowing look fits perfectly with their desire for minimal, natural aesthetics.
3. Natural ingredients and conscious choices
Gen Z gravitates toward products that are clean, sustainable, and suited to their skin type. They value natural ingredients and eco-friendly brands, proving that beauty for them is as much about ethics as it is about appearance.
For Gen Z, makeup is not a mask but a mindful expression of self. Their "less is more” approach signals a confident generation redefining beauty, one where authenticity shines brighter than foundation, and self-love is the real glow-up.